ERP and CRM projects demand precision from the very first interaction. For Microsoft Dynamics partners, presales is often the stage that makes or breaks an engagement. When requirements are scattered across notes, when proposals lag behind scope changes, or when documentation does not align with delivery, client trust erodes.
Gestisoft, a long-standing Microsoft Dynamics partner, faced this reality. Their presales process was strong but relied heavily on the experience of senior consultants. Scaling that knowledge across a growing team proved difficult. To solve this challenge, Gestisoft turned to Tato to help them standardize and modernize presales with AI.
The challenge: Presales dependent on individual expertise
Gestisoft had built a reputation for delivering quality ERP and CRM projects. However, like many partners, their presales process leaned heavily on individual knowledge. Senior consultants carried the insights needed to run discovery workshops, track requirements, and build proposals. While effective in the moment, this created several challenges:
Gestisoft wanted to shift from consultant-driven success to a repeatable system that captured knowledge, traced requirements, and gave clients consistent visibility.
Tato provided the framework to transform Gestisoft’s presales into a structured, AI-powered system. Instead of relying on fragmented tools, the team could now manage presales activities in one place, with automation and intelligence supporting every stage.
Requirement tracking
Gestisoft centralized all requirements inside Tato, moving away from spreadsheets and email threads. Each requirement was logged, assigned, and linked to delivery plans, reducing the risk of scope creep or missed commitments.
Capturing and organizing knowledge
By capturing project insights in context, Gestisoft created a growing knowledge base that could be reused across future engagements. This meant that lessons learned from one client were no longer lost when consultants rotated off a project.
Real-time visibility into project status and risks
Tato’s dashboards gave Gestisoft and their clients a shared view of requirement progress, blockers, and risks. This visibility kept onboarding aligned with delivery and strengthened client confidence.
Automated documentation
Instead of manually updating proposals and SOWs, Gestisoft relied on Tato’s ability to generate and refresh documents automatically from the requirement database. This ensured accuracy while freeing consultants from repetitive updates.
Requirement traceability
Every requirement captured in presales was linked to testing and sign-off, creating a clear line of accountability. Clients could see that nothing was overlooked, and internal teams had a reliable map from onboarding through delivery.
Intelligent collaboration
Tato connected Gestisoft’s sales, presales, and delivery teams in one platform. AI-driven prompts surfaced similar requirements from past projects, while stakeholders could collaborate directly in the same workspace.
By embedding Tato into presales, Gestisoft achieved measurable improvements:
What had once been dependent on senior consultants’ experience became a scalable, repeatable presales system.
Gestisoft’s transformation highlights a challenge nearly every ERP partner faces. Presales is too often a manual, consultant-driven process. While expertise is invaluable, it cannot scale on its own and the team’s efficiency is likely to suffer in the long run. According to the Harvard Business Review, companies with good presales consistently achieve win rates of 40–50% in new business and 80–90% in renewal business.
When knowledge remains siloed, documentation lags, requirement changes are not fully tracked, and projects face higher risks of delays, scope disputes, and client dissatisfaction. As these challenges grow, internal teams also grow dissatisfied and may feel underutilized. According to Consensus’ Sales Engineering Report, most presales engineers believe the breakdown of their workload does not match the level of value and importance of the functions they are responsible for:
Gestisoft’s journey offers a blueprint for other partners looking to elevate their presales and onboarding. Key takeaways include:
Gestisoft’s use of Tato shows how AI can turn presales into a repeatable, scalable advantage. For ERP partners, it is a reminder that onboarding materials and requirement management are not just administrative tasks, they are the foundation of client trust and project success.